Thursday, 15 December 2011

Steve Jobs does University

If...Steve Jobs had run a university department what would it have been like? Well we'd all be sitting on nice chairs for one. I'd discount his own more zen like taste in interior decor, or that of Norman Foster for that matter, as a mere sign of Jobs, and go back to the cosiness of the garage maybe, take delight in the feel of things rather than the feel of things falling apart. The food and drink would be excellent, no more crappy quiche ever again and when you touched a table you wouldn't spend five minutes wondering what it was made of. You wouldn't have to clock in, you'd be clocked in 24/7 right at the start, and graduate when time and funds ran out. A certain idealism would be involved, there would be an air of revolution, perhaps the perfect, ongoing variety, and periodically, dated formats would be junked entirely.
But would failure mean death?

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