Apparently we are all our own brand now! Peter York - Oh you can hear that chocolaty patter as he writes- says so in the above. The system has eaten us all up, the technology has given us the almost level playing field, we've all now just got to scramble about on it wondering what we are doing on it - I would say preferably something just a little bit more imaginative than 'being successful'. Perhaps everything is now only appreciated for it's/his/hers exchange value (as opposed to use value) Apparently successful people are now all so consistently branded they may appear rather stupid. Who would honestly want to be a breakfast TV presenter, a weathergirl or a top estate agent? But they do. 

However to enable us to gobble each other up some more, it's up to us alternative brands to seize the moment. Ha bloody ha- read some Burroughs and Ballard first and the news could be fun.